Project overview
RacquetHub is a platform dedicated to fostering community within the world of racquet sports. It aims to connect players with local shops and serve as a comprehensive resource for those delving into the sport. From providing educational resources to linking trainees with coaches, RacquetHub has ambitions to expand into a marketplace.
Starting with the branding of our client; The logo symbolizes the community we're building, featuring an abstract rendition of a person. The unique rounded triangular shape you see is inspired by the "throat" of a tennis racquet, reinforcing our connection to the sport.
RacquetHub
Branding Project
Client: Zach Leal, RacquetHub
Year: 2021 - Ongoing
My Role: Designer
the process
My team and I have embarked on a design sprint, during which we've assembled a style scape for the brand. This includes a color scheme, typographical pairings, and the envisioned direction for the brand's forthcoming identity.